“Post great content, get social shares”. These are the words of so-called wisdom that come from the mouths any social media gurus when giving people advice on how to get their content shared on white hot social sites like Facebook, Pinterest and Tumblr. While killer content is an important first step towards social sharing, it’s frankly not enough.
Here are 4 hacks that real bloggers use to get their content splattered around the social networking world.
Make It (Really, Really) Easy For Them
How many “great” articles have you read this week? And how many did you take the time to share? If you’re like most busy people, not many.
To get your content the shares it deserves, you really need to make it almost harder to not share than to share.
An original technique that Derek Halpurn uses at the popular blog SocialTriggers.com is to literally highlight a passage from his post and ask people to tweet it. This is brilliant because it gives people a clear call to action right in the middle of a post, not at the end when they’re ready to move on to the next shiny object that they see.
You can see an example of Derek’s technique here:
Put Buttons Above the Fold…And In Every Corner of Your Site
It’s well known that all of your important buttons, opt-in forms and messages should be displayed prominently above the fold. However, I still see many bloggers bury their social sharing buttons at the bottom of their post or tucked away in the sidebar. There are many plugins that make adding social buttons high up on the page a breeze, particularly AddThis. Remember: you can put your social sharing icons in more than one place. There’s nothing wrong with having the buttons at the top, middle and end of your posts if social sharing is of the most important goals for your site.
Probably the least used (but effective) technique for getting more social traction in a jiffy is simply asking people to share your stuff! And I don’t just mean site visitors either. Every time I hire a freelancer to do anything for my site I ask them to head over to my site and share it. Or if you guest post for someone, ask them to share your site using their social media network.
It’s really, really hard to say no to a client or a colleague!
Add Original Images to Every Single Post
Your posts need to have an image to get shared on Pinterest.com, now considered a social media heavyweight that only trails behind Facebook and Twitter in popularity. A nice image from Creative Commons is nice, but it’s not going to get people pinning like there’s no tomorrow. Consider adding a simple infographic or at least an edited image that will get your site some cut of the 20 million strong user-base at Pinterest.
Spencer’s writing can be found around the web, with a focus on search engine optimization and social media. He also runs a popular paid surveys blog known as Survey Spencer. When he’s not hustling for social media shares and links, Spencer is usually swing dancing or hiking in rural Europe.