If you haven’t heard already, Klout helps Social Media users measure their influence and is particularly useful for social media assistants to track and measure the peaks and troughs of our clients social ‘score’. Klout measures the following;
- Score Analysis – “The Klout Score measures influence on a scale of 1 to 100.”
- True Reach – “True Reach is the number of people you influence.”
- Amplification – “Amplification indicates how much you influence people.”
- Network Impact – “Network Impact measures the influence of your network.” (Descriptions from klout.com)
It’s interesting and quite subjective the way Klout have used their own metrics for scoring social media users to allow marketers to reach key social influencers. At Social Colleague we have seen significant growth in our own Klout score since we were able to measure it. Put simply Klout is as complex or as simple as you make it, but for everyone; it is a genuinely useful tool that allows the user to search and interact with the people that matter to them. Give it a try and let us know what you think.