As of last week, you can now select a target audience for updates shared on your Linkedin Company Page.
You can specify the audience you wish to view your update by company size, industry, job function, seniority, geography and whether they work in your business or not.
Targeted Status Updates were previously tested in beta to a few Linkedin customers and are now available to all Company Pages, the video from their YouTube channel shows you how to use the new features.
Do let me know if you notice any bugs or changes.
Also in the news last week was HootSuite’s announcement that company pages are now a part of their social media dashboard system, you can read the full announcement here on their blog.